Why Sapphires

We use sapphires, a precious gem  for our jewelry. 

Durability

Harder than any colored gem will never scratch unless you use a diamond to scratch it

For its beauty and luster 

And for its value 
Sapphire is a great investment.
Not like the semi-precious Morganite (pink beryl) that will lose its luster very fast with
No investment value (very cheap gemstone for traders) or
Tanzanite that is too soft and not recommended by jewelers for rings.
The sapphire will last forever and gain value year after year.

Investment

For investment the three precious gemstones
Sapphire, Ruby, and Emerald are the best-colored stone for investment and one of the best and investment tools.
The corundum (sapphire and Ruby) are also the most durable of all colored gemstones. You can wear it with no fear of damage.